People get to know you so much better through interactive live streaming.
Other social media platforms are edited. With Periscope, what you see is what you get. I think people like that; they get to know you.
I have found that when I go to events, people know me through Periscope. And they feel like they know me, which is kind of cool. The Instagram followers will be like, “Hey! I follow you on Instagram.” The Periscope followers come and give you a big hug.
As an influencer, you’re trying to reach people, and be authentic. Live streaming video gives you that “in” and it’s so natural.
I don’t have time to make polished, perfect YouTube videos. I don’t have the equipment, the time, the energy, the talent… I’m not tech savvy, and in this platform you just need a phone. Compared with other platforms, so much more work has to go into Instagram, Facebook and YouTube. If you’re thinking, “I can’t take on another thing,” then live streaming video is the easy way to add something that will be so influential to your business and take the least amount of time and effort.
If you’re wanting to be an influencer (whatever it is, even if it’s just your passion) and you want to get your message across then Periscope is a great place to do it. If you want to make friends and meet people and connect, Periscope is great.
I had zero followers when I did my first Periscope, and I was actually pretty glad about that. But if you’re trying to grow your account, then get on other people’s scopes, and share them, and comment and be active.
Interactive live streaming video is a crazy combination of so many things. It’s all of these marketing tactics, but really you’re just here to connect. It’s word of mouth, but without being “salesy.” You’re just sharing what you love. And then it’s an infomercial, a testimonial, all of these things wrapped in one. If I were a brand, you bet I would be investing in live streaming video. And I already have a ton of companies requesting for me to represent them with live streaming video.
Interactive live streaming video is definitely a good place to start being an influencer or start marketing your brand. There are very few big brands and influencers on here so far. You just need to get in here.
On Periscope and other live streaming video platforms, you can talk about whatever you want. On Instagram, you kind of have to stay in your niche. You want your feed to be pretty. You want it to flow. And, you want it to be consistent. But, you can get on Periscope and talk about being a mom. You can share your story or talk about your hard day. And hopefully, you’re also sharing valuable content. Because they are giving you their undivided attention, give them the best content you can. People will keep coming back for more.